NBC Just doesn't get it

Posted by on September 3, 2007 at 4:49 pm.

I am absolutely flabbergasted by how stupid NBC is acting on this issue. iTunes has dropped NBC shows from their list of available media, because NBC wanted to increase the amount you have to pay per show from $1.99 to $4.99. Yup… that’s a 150% price increase. iTunes (owned by Apple) politely said “Screw you” and showed them the door.

You can read more about it here.

Is it possible that some of these media companies can really be this dumb?

On a side note, a big Huzzah out to Apple for continuing to hold the line on media pricing. They stood firm against the music industry, and now they’re standing up to NBC. Good for them!

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